Mind the Web

Distilling a gin in Wallonia may sound a little bit foolish. Getting the bottle design as a briefing and being asked to develop the launch strategy is a tremendous challenge.

But that's exactly the kind of mission that we love at Mind the Web.

Biercée GiN is a high quality Belgian gin, rich in contrasts that open up endless possibilities.

Express these contrasts in the right positioning and develop a launch strategy perfectly suited to a selective distribution. What an exciting challenge!

Created by Mind The Web, the signature "Thesis & Antithesis" expresses the freshness and roundness of Biercée Gin and the perfect blend of modernity and tradition.

The agency then developed a launch campaign through social networks, taking advantage of their viral strength.

Initially, relook the brand's website. But soon the problem became more complex and it was necessary to completely override both the graphic universe and the brand positioning.

How to create a world more in line with the brand, combining design and proximity, while ensuring continuity in the tone of the communication.

The redesign of the website could not be done without closely collaborating with management. For several weeks, we worked on ergonomics, architecture, product design and communication.

Magnecaps is a magnesium food supplement. After being market leader for many years, the brand has been overtaken by several competitors.

Magnecaps asked Mind the Web to develop a relevant strategy to increase its growth.

Establish Magnecaps as the specialist in the magnesium market, offering specific products for each application.

Meet quantitative objectives (increase GPs' prescriptions and pharmacy sales) and qualitative objectives (increase brand + range awareness and improve brand image).

Mind the Web developed a dual approach.

To revitalize the brand, the agency created a new visual identity (website, professional press, POS).

To make the public aware of the importance of magnesium, Mind the Web developed a non-commercial website, with comprehensive information on magnesium.

In this period of crisis, PSA has been going through a series of changes: moving, new offices...

They called on Mind the Web to improve their communication towards everyone working at PSA, to avoid panic and confusion.

We had to communicate clearly and simply all the new info about the move, but also reassure employees in relation to the automotive crisis, and allow workers from different divisions get to know each other better.

We opted for a very didactic newsletter, consisting of content blocks and pictures that refer users to a secure and customized website where they can read all the topics: interviews, viewpoints, photos, videos, surveys, FAQ...

In times of financial crisis, how can you turn biannual physical fairs (at the Palais du Heysel) into exclusively online fairs?

We had only three months to complete this challenge. Build an e-commerce platform with very ambitious financial targets in the first year.

With the help of partners, we invented Europe's first virtual trade fair. Including the ability to sell, participate in a delivery, reap promotions and take part in competitions.

Launch a new beer based on an alcohol named "Eau de Villée". A local product with little communication budget.

To compensate for the small budget, we invested everything in social networks and events.

Create an event "Bière Villée" at the Distillery and activate the Facebook community to discover the product, linked to an incentive. Deliberately focus the tone of communication on a sassy message expressing all our "Belgicism".

BACHI is the Belgian Association of Companies in the Health Industry (over the counter products). For its 2012 annual congress, Bachi chose the theme: The Digital Life of the Healthcare Consumer.

And they chose Mind the Web for our knowledge of both medical and events communication.

The challenge was simple but ambitious. How to attract more people to the Bachi Congress in 2012 than during the previous editions?

Mind the Web created an image that combined the digital trend with consumer health. This strong visual was translated into a series of invitation and relaunch newsletters with online registration module.

But also ads, posters, badges, videos and the tools needed to communicate at an event.

To expand its sales in Belgium during the summer of 2012, KIA Bullman had to act efficiently.

Mind the Web, as their reliable and regular partner, was entrusted with the success of this ambitious communication campaign.

Increase the volume of sales, improve brand awareness, provide sales support to Bullman concessions... many reasons to develop a strong and impactful campaign towards the consumer.

The typical Belgian weather was probably our worst enemy… or would it be our best friend?

"As the temperature increases, prices fall". The weather, an imponderable variable likely to trigger a purchase.

Website, bannering campaign, email campaigns, social media, stickers, radio spot, LED display... All of these supports contributed to the success of this 360° action.

Cevora is the leading Belgian organization dedicated to the training of workers.

Mind the Web was commissioned to refresh the look & feel of their website and make it more convenient by facilitating access to its content.

The databases of the website were operating independently and were making
interactions difficult.

Access to content had to be simplified. We had to wipe
the slate clean.

We started from scratch by reconnecting the databases.

The interface was completely redesigned, as well as the platform for content management, to give the website a more human face.

Develop a strategic tool for the internet company that can address individual customers, franchisees and shareholders.

Combine modernity and innovation while ensuring the implementation of effective tools with high SEO and SEA performance.

Implementation of an innovative CMS platform, supported by smartphones and tablets.

Improvement of CRM tools to enable sales teams to perfectly follow prospects and customers.

Launch and guide this start-up in its project of creating a site where local shops and customers can communicate with each other.

In addition to creating the site from scratch, we provided advice for each decision about the site or about the strategic positioning of The Good Ones.

All the skills of every member of the Mind the Web team were combined and utilized to make The Good Ones the traders' and customers' social network of tomorrow.